As employer branding and employer brands take on a more central role in companies' strategy work and brand promise, the collaboration between HR and the communications department is often challenged. So how do you create the conditions for better cooperation between the departments. The answer is usually complex and requires work. We have listed below some general tips that can help improve the conditions for a successful collaboration...Read more
A podcast is an audio file made available on the internet via the technology RSS. The technology enables the file to be spread smoothly and made available on multiple platforms at the same time as on your mobile phone, applications in your computer or a web page. A podcast usually consists of a series of episodes and RSS technology makes it easy for the user to subscribe to a particular podcast. The fact that audio files are referred to as podcasts is nothing unexpected about what many people do not know is that even video distributed in the same way is actually included in the concept of podcast...Read more
As the understanding and relevance of a strong employer brand develops, more companies have begun their employer branding journey. During the trip, many companies will sooner or later choose to develop an Employer Value Proposition (EVP) that forms the basis for future employer branding communication...Read more
Differentiating a company's employer brand can be difficult. Many companies spend time and money creating an Employer Value Proposition (EVP) with the aim of finding their strengths. Unfortunately, many people miss the most important thing – creating authentic and inspiring communication that makes an impression and builds long-term relationships. An easy way to differentiate an employer brand - whether you have an EVP in place or not is through storytelling. Below we describe why....Read more
A few years ago I read the book Finding Keepers: The Monster Guide to Hiring and Holding the World's Best Employees by Steve Pogorzelski, Jesse Harriott and Doug Hardy in which they highlighted, among other things, that;
A good employer brand contains culture because it is one of the incomprehensible perks that can make an impression on the candidate. Because your job is to articulate the employer brand that already exists, in reality and in aspiration, start with your employees. Ask for frank input from your current workforce. Your current employees are the experts; If you start anywhere other than with their experience, you write fiction...
According to a recent survey by LinkedIn, the average male/female community spends an average of 14 seconds reading/scanning a job ad on that platform. This places extremely high demands on the content of the ad that should preferably be short and crispy, while it should include a role description, competence requirements and an inspiring and selling section about the employer. Anything to capture the reader's interest and potentially maintain their attention a little longer than 14 seconds....Read more